At an ideal SPF25, with only 4 ingredients to moisturise and protect skin from the broadest spectrum of damaging UVA and UVB rays, ShadeTM has been developed to keep your skin naturally healthy whilst reflecting 96% of rays that can damage it – and threaten your health.
There is no doubt that we need to protect our skin from the sun, but by the same token, we need some sun to generate an essential nutrient which helps to prevent cancer - Vitamin D. Getting sun is the only way our bodies will make it for ourselves, so our advice is to spend some sensible time in the sun, make use of hats and light clothing BUT if you can’t avoid prolonged exposure, ensure you take your ShadeTM with you!
'Applying generously' is the general guideline for sunscreens, however, ShadeTM is no normal sunscreen. Compared to bottled high street lotions, it is thick and balmy, and unlike chemical sunscreens its mode of action is to sit on the skin and reflect the rays, rather than absorb into the skin like chemical formuals. The thickness of ShadeTM means you will probably apply less in volume than you would regular sunscreens, but just be aware that it forms a barrier on your skin and will need topping up regularly. You want to be able to clearly see a thin sheen of zinc oxide on your skin, to be sure you are adequately protected on each application.
Be aware that putting an inadaquate amount of sunscreen on effectively square-roots the SPF, so an SPF50 is rendered an SPF7, SPF25 is rendered an SPF5!!